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Three Ways To Prevent Building The Goose That Lays The Rotten Egg
3,000 people have invested over $90,000 in a Kickstarter campaign for a gadget that scrambles eggs in their shells. Problem, solved? Everybody lamenting that fork and bowl they dirtied scrambling eggs...
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3 Simple Ways To Use Online Market Research To Develop Your Branding and Logo
Many people think developing a brand is the first thing that happens before a business is even set up but in reality most businesses identities do not form until quite far along in their development....
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7 Effective Ways To Boost Your Brand Image And Get Better B2B Clients
With the advent of online business development websites and portals, organizations in general and small businesses in particular have unlimited opportunities to expand their client base in a global...
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Move From Piecemeal Marketing To Integrated Marketing
Some of the largest and most successful companies of our time are marketing machines that actually produce very little except targeted and effective brand communications that sell products and services...
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Infographic: Growing Manufacturing Through Quality Processes
The ISO quality standard is known to many of us but as the saying goes, you also have to walk the walk and not just talk the talk, which means you have to be prepared to actually deliver on the...
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5 Crucial Tips For Creating Strong, Memorable Brand Names
A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum...
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How To Take All The Risk Out Of Using Freelance Logo Design
A picture is worth a thousand words. A logo could be worth thousands of extra dollars in monthly profit, but its value is priceless to a new start-up or entrepreneur. Every business needs to develop a...
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Product versus Brand: Why Acknowledging the Difference Is Not That Simple
There are two ways the customer gets to know your business: buying from you and the way you present yourself. Your business is more than the sum total of the products that you sell. You have a brand,...
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4 Creative Ways To Use Stickers And Decals For Branding
Want to increase your brand exposure? As many people as you can reach out to, you’ll never be able to reach as many people as those people can. How can you take advantage of this? Take these “first...
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Switching Perspectives: What Users Want From Brands On Social Media
Engage them, educate them, entertain them. Everybody has a take on ‘how a brand can get the most mileage out of social media’. Ideas for social media content range from the practical to the boring to...
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7 Truthful Retail Insights For Strategic Selling
If you are a retailer, then knowing how your buyers think is imperative to your business. Knowing how you think is also imperative. This post highlights seven honest retail insights from both retailers...
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Here’s Why Digital Marketer’s Shouldn’t Avoid Interactives
Products and services are a dime a dozen these days. For every new idea, invention or service there are five like it in existence, and several hundred others in the works to follow it. Just look at the...
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Taking It Offline: 3 Tips for Face-to-Face Consumer Engagement
While the world of digital provides endless opportunities for brands to reach their target audience, there’s nothing quite like the unique interaction that takes place in an experiential environment....
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Starting A Business? 5 Tips On Crowdsourcing Logos
Famous brands like Toyota and Wikipedia have successfully used crowdsourcing in the form of design contests to create logos. So, if these big brands can leverage the power of the “crowd”, how can your...
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How To Grow Your Online Presence: Advice From 43 Experts [INFOGRAPHIC]
The web is a noisy place with a huge amount of competition. For bloggers, marketers and business owners this can make it very challenging to cut through that noise and grow a solid online presence....
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5 Easy Steps To A Winning Brand Voice Strategy
In this article, I take a look at what Brand Voice is, why it is important and give 5 easy steps to a winning Brand Voice strategy. What is Brand Voice? I took a look at what some prominent sites and...
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Branding Must Be Considered Essential For Small Businesses
It’s an all-too-familiar dilemma for small business; with budgets and time tight, founders and owners are usually so busy getting things going and focusing on the day-to-day tasks that they have no...
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Grow Your Online Business Presence By Blogging Strategically
If you follow these blogging tips you can blog strategically and grow your online business presence. Create good content Without this, all the following is irrelevant. Try and keep sentences short,...
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Do I Hire A Freelancer Or An Employee For My Marketing? These Are The Risks.
Most people see freelancers as flexible staff you hire for small jobs and employees as people you hire for long-term, core work. Agencies especially like to subcontract, since it gives them...
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Someone Has Soiled Your Image OnLine: What Next?
Everyone has something go wrong at some time and I always say “the true measure of a business isn’t what you do when everything is going right, but how you handle things when they go wrong.” So when...
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