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5 Strategies For Increasing Engagement On Google+
Google + may not be the first platform you think of when creating a social media strategy. But if you’re overlooking this form of content distribution, you’re likely damaging your search rankings and,...
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Four 21st Century Startups Filling Old-Fashioned Needs
One characteristic of successful startups is their ability to offer innovative solutions to age-old problems. Health. Education. Communication. Comfort. Why depend on old-fashioned ways to meet these...
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5 Tips For Effective Brand Management
How powerful is a brand? Amidst all the talk about marketing, sales and SEO, a subject that is just as important but is rarely discussed is the subject of brand management. Visit the top business and...
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Social Media Marketing: 6 Corporations That Get It
Social media marketing is one way companies reach out and connect with their customers in an attempt to build brand loyalty and advertise new products. Most companies use at least one of the social...
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8 Creative And Affordable Ways To Advertise Your Small Business
As a small business owner, you likely lack the resources required to purchase ad space in TV, radio or print media. While the price of a 30-second spot on primetime television soars to as high as $110K...
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Before You Can Market Your Business, You Have to Know It First
One global goal in business (regardless of industry) is to produce a positively recognizable brand. How does one do this? For those of you that answered: “get out there and let yourself be known;”...
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5 Magical Ways To Protect Your Online Brand With SEO
Search Engine Optimization (SEO) was traditionally looked upon as a means of being found at the top of the first page for search query returns. Over the years it has acquired new meanings, and today...
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Learn How To Brand From The Wu Tang Clan
Macklemore said “Yeah I’m so damn grateful / I grew up, really wanted gold fronts / But that’s what you get when Wu Tang raised you…” Like Macklemore I also wanted gold fronts when I was a teen and...
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What Is Preemptive Reputation Management For Your Business?
Let’s take a moment to talk about Papa John’s. The pizza chain has repeatedly been on the negative end of scandals involving employees. In 2012, a tweet featuring a photo of a receipt from one of their...
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How To Boost Your Customer’s Loyalty With Apps
In today’s landscape, customers are always looking for ways to be rewarded for being loyal to their favorite brands. And alternatively, companies are searching for ways to boost the level of trust...
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11 Tips On How To Choose The Right Design Agency
Selecting the right graphic design agency from the multitude out there is no easy task. This article seeks to set down a number of basic ground rules to help you evaluate and position your panel of...
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7 Tips On How To Empower Your Business’ Brand
A business’s brand encompasses several things; this is not a territory ruled by a nice-sounding name alone. Your brand is an overall image that represents how good you are doing your job as an...
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Make Your Business Name Pop In Online Searches
Among the top 100 names for baby boys born in 2013, Mateo, Xavier, and Lincoln all make an appearance. Getting innovative with a baby’s name helps parents to express their creativity, but the technique...
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Why The Color And Design Of Your Logo Really Matters
A business and its logo are two parts of a symbiotic relationship. In this world of fierce economic struggle, a unique and memorable logo will set a business apart from the competition. A logo is what...
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Color Matters: Choosing Colors for Your Brand
You might not realize it, but the colors you choose for your brand affect how people think of your business. From fire engine red to blue-violet or goldenrod yellow to dark magenta, color influences...
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Copy Steve Jobs And Just Say ‘No’
Spring is almost here. It’s a season of renewal and revival. Around the house we do our “spring cleaning.” In the garden we prune plants after months of cold weather so they can put out strong fresh...
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5 Reasons You Need An Internet Rebranding Strategy
Ever heard the phrase “the more things change, the more they stay the same?” That’s something you don’t want said about your company. Things change at a lightning-fast pace on the Internet, and your...
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The Top 5 Marketing Campaigns Of All Time
In modern times a better product can fall foul to a poorer quality competitor simply because of good marketing. Marketing is king. It is a multi-million dollar industry, in which companies invest in...
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Five Tricks To Maximize Your Brand
For any business, whether it be online or not, a logo plays an extremely critical part of the business’ identity. A logo or brand that captures the essence of your business and the attention of...
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If Google Uses Snail Mail, You Should Too. Here’s How.
A friend who occasionally runs an AdWords campaign received a postcard from Google in the mail the other day. He hadn’t run a campaign in a while and Google, being the ever-helpful Internet mega-nanny,...
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