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What Makes A Brand? The Key Ingredients To Make Your Brand Stand Out
With so many businesses starting – and existing brands striving to catch up – brand development has never been more important. It can be the most exciting and overwhelming part of launching your own...
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Want A Thriving Consulting Business? You’ll Need These 7 Tips
Entering the consulting world can be incredibly freeing and lucrative. According to research from the Wall Street Journal, the United States alone spends more than $54.7 billion on consulting services,...
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Why Brands Must Engage in Storytelling & Leave Blatant Promotion Out
The present business ecosystem is amazing. This is an era that is seeing a high turnout of creative ideas coupled with the passion of changing the world. Businesses are launched every day – while some...
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5 Ways to Build an Epic Blogger Brand
Our beloved blogging world is one heck of a crowded place. New digital crusaders are entering the arena every day, and the numbers keep exploding. In the middle of the turmoil is one person that wants...
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How to Double Your Profit with Great Branding
If you’re like most small businesses out there, you’re worried about how to distinguish yourself from the competition, let alone how to double your profits. You can achieve both goals with one...
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Why Instagram Needs to be Part of Your Marketing Strategy [Infographic]
From leaflets on local noticeboards to local SEO, the process of marketing has changed dramatically in such a short space of time. As well as being easier than ever before because there are more...
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10 Digital Marketing Trends That Will Help Boost Your Sales
Digital marketing is a volatile and an unpredictable industry. One moment you see yourself ahead of your competitors, and all of a sudden, they are on top of you. Truth be told, staying on top can be a...
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Top 5 Benefits of Custom Logo Designs for Business
The competition rate on any market is incredibly high today. To succeed, you need to make your business stand out, and building an ‘identity’ for it is an essential part of this process. Custom logo...
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Socially Responsible Content and Why Brands Need to be Diligent
“Social media marketing should be more focused on the social impact that it has on society rather than its marketing value. At the very least, I think there should be some social responsibility on the...
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Missing Ingredients in Your Business’s Marketing Strategy
Over the last decade, business marketing has become a complex industry with many new tools for professionals to use. Unfortunately, not everyone has kept up with the industry’s evolution. Take a closer...
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7 Forgotten Elements of Content Marketing
It seems like every time you turn around, marketing departments are talking about content marketing, inbound marketing, and many of the elements that go with it. However, there are some aspects that...
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Increase Your Popularity At Tradeshows With Practical Giveaways
Promotional products naturally make people happy. After all, who doesn’t love getting something for nothing? It’s widely known throughout the marketing world that consumers are more likely to leave...
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Steps on Planning a Product Launch Successfully
Launching a new product and service has undergone several changes in recent times. Unlike the good old days, it’s no longer as simple as that of setting up a press tour and publishing your press...
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Why Presentation Training Is Your Key to Success
As a new business owner, your business will succeed or fail, based on the strength of your presentations. How you present yourself and your businesses may be what gets you funding, what gets you new...
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7 Tips for People Turning Their Passions Into Profits
Following your heart as well as your head? Turning passions into profits is a great way to bring more enthusiasm and purpose into your professional life, but it’s not without its challenges. From...
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How to Use the Power of Testimonials to Build Your Credibility (With 9 Examples)
Do you want to build a close relationship with your audience? All relationships start with TRUST! Read Stephen Covey’s statement: “Trust is the glue of life. It’s the most essential ingredient in...
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8 Most Important Content Marketing Rules for Startups
Content marketing gives you a vital opportunity to build the authority of your brand and increase its reach. In essence, this practice gives you a chance to publish content that meets the real-world...
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Calls to Action: How to Create Compelling Marketing
One of the most challenging parts of marketing is to create compelling calls to action that don’t make it seem like you are hard selling your future customer. After all, nobody wants to be sold...
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How Your Business Card Can Become Your Best Marketing Tool
Every day we get to see tiny brochures or business cards lying randomly on lots of office desks or on the top of drawers. However, we probably don’t realize the potential marketing benefits that can be...
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7 Content Marketing Strategies for Rebranding
Time and time again, we have seen brands go through a marketing revamp to reveal a rebranded identity. Some were successful; some not so. Companies like luxury fashion house, Burberry (shifting from...
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