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Sell Your Brand And Success Will Follow Automatically
With the majority of businesses breaking into more eCommerce space, the process can go a bit of a whirlwind. With eCommerce power being shifted from businesses to the hands of customers, maintaining...
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Be Authentic, Be Magnetic: 10 Best Online Business Directories Where...
Back in the 1980s, when a couple of Chinese restaurants in Los Angeles were being cited for violating the state’s safety and health codes, it was a group of customers who objected strongly to the...
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Costly Branding Mistakes That Could Cost You Your Business
Your brand is everything about your business’s identity. It’s the way you act with your customers, the graphics and words that you choose to represent your company, and the processes and methods that...
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How Identity Theft Protection Services Work? The Best Recommendations for You
These days even major retailers are being hit by security flaws and hackers on the net. Heartbleed, for example is a popular security bug, exposed in April 2014. Identity theft is becoming a major...
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Little Known Methods for Improving Your Company’s Online Presence
What is the definition of an online presence? Is internet popularity or notoriety an indication that your company has a good online presence? Well, it’s certainly part of the picture, but not all of...
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How to Choose the Most Effective Promotional Products for Your Business
Promotional products are branded gifts that have your company’s name and/or logo on them. They are one of the oldest forms of marketing, advertising and branding. To date, it is still one of the best...
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How Millennial-First Marketing Initiatives Miss the Point (and Alienate...
I have a secret to tell you: millennials are no different than you or me. They wake up in the morning, they go to work, they hope for love and happiness and good health, and at any other time in human...
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Incredibly Easy Marketing: Add a Blog to Your eStore
Starting a business blog isn’t something we do because it’s expected. Blogging, when done right, is a cheap and easy marketing opportunity. It’s a way to open new doors and connect with your target...
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Part-Time Entrepreneurship: Why & How
Frankly, as the writer of this piece bluntly states, there are way too many articles about “Following your dreams” and not enough written about the value of everyday hard work. The article struck a...
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6 Ideas for Planning a Corporate Event on a Tight Budget
Probably one of the highest priorities for every event planner is creating and coordinating an event which is both successful and memorable. Without a doubt, such an event requires a good amount of...
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Don’t Develop a Brand Name Without These 5 Tips
One of the single most important tasks a startup’s founding team is faced with is naming the company or brand. While the core products and services will ultimately determine whether or not the startup...
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Maintaining an Online and Offline Presence for Customer Satisfaction
Businesses are becoming more aware that frequent positive engagement results in customer loyalty. Therefore, customer satisfaction and engagement is necessary for the success of all business...
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The Fine Line: Importance of Offline Marketing in the Digital Age
Online content marketing has pretty much dominated for the past few years. But like computer-generated special effects in movies, having it alone is no guarantee to success. These days, more people are...
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Influencer Marketing: Social Media Stars Can Be Your Biggest Assets
Big brands are successfully investing in influencer marketing in creative and interesting ways, and it’s an avenue equally accessible to smaller businesses. Youtube vloggers, bloggers, and other social...
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8 Tips for a CTA That Actually Drives Action
Is your CTA button being ignored? Are you not converting traffic into customers? In the world of digital advertising and marketing, the call to action is perhaps the most important component of an...
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Digital Marketing Lessons to Learn from Madonna’s Foibles
When it comes to branding and digital marketing, few have as recognizable a brand as Madonna. She’s been entertaining audiences for 30+ years, and has reinvented herself again and again. Still,...
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The Creators of the Content Kingdom
Writers, expert writers especially, are hard to come by. Expertise comes at a certain cost: whether through education, life experience, or both. For years, everyone with a website wants to rank well in...
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How to Attract More Customers by Personal Branding
Attracting customers isn’t easy. But with personal branding, it’s easier. How? Personal branding builds a relationship between you and your customer. It helps you stand ahead in the pack of...
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Why You Need to Create Your Own “Cult of Personality” with Social Media
While nearly half of all small businesses actively use social media to market to customers, many small business owners overlook the importance of social media for building their own personal brands,...
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5 Convenient Ways for A Small Business to Raise Funds
Successful or not, small business owners are an odd bunch. They are distant from others, absorbed in self-motivating ideas and chased by the dream of success. No wonder they often lose touch with the...
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