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Steps on Planning a Product Launch Successfully

Launching a new product and service has undergone several changes in recent times. Unlike the good old days, it’s no longer as simple as that of setting up a press tour and publishing your press...

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Why Presentation Training Is Your Key to Success

As a new business owner, your business will succeed or fail, based on the strength of your presentations. How you present yourself and your businesses may be what gets you funding, what gets you new...

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7 Tips for People Turning Their Passions Into Profits

Following your heart as well as your head? Turning passions into profits is a great way to bring more enthusiasm and purpose into your professional life, but it’s not without its challenges. From...

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How to Use the Power of Testimonials to Build Your Credibility (With 9 Examples)

Do you want to build a close relationship with your audience? All relationships start with TRUST! Read Stephen Covey’s statement: “Trust is the glue of life. It’s the most essential ingredient in...

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8 Most Important Content Marketing Rules for Startups

Content marketing gives you a vital opportunity to build the authority of your brand and increase its reach. In essence, this practice gives you a chance to publish content that meets the real-world...

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Calls to Action: How to Create Compelling Marketing

One of the most challenging parts of marketing is to create compelling calls to action that don’t make it seem like you are hard selling your future customer. After all, nobody wants to be sold...

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How Your Business Card Can Become Your Best Marketing Tool

Every day we get to see tiny brochures or business cards lying randomly on lots of office desks or on the top of drawers. However, we probably don’t realize the potential marketing benefits that can be...

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7 Content Marketing Strategies for Rebranding

Time and time again, we have seen brands go through a marketing revamp to reveal a rebranded identity. Some were successful; some not so. Companies like luxury fashion house, Burberry (shifting from...

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10 Remarkable Company Logos To Draw Inspiration From

Logos are often as important to the renown of a product as the product itself, becoming visual shorthand to the customer. The best logos become a piece of the culture and take a life of its own. Here...

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What Does it Take to Actually Enhance Your Company’s Brand Image?

Setting your business apart from the competition in a crowded field can seem like an insurmountable challenge at times. Thankfully, this can be done by creating a powerful, relatable brand image that...

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