Steps on Planning a Product Launch Successfully
Launching a new product and service has undergone several changes in recent times. Unlike the good old days, it’s no longer as simple as that of setting up a press tour and publishing your press...
View ArticleWhy Presentation Training Is Your Key to Success
As a new business owner, your business will succeed or fail, based on the strength of your presentations. How you present yourself and your businesses may be what gets you funding, what gets you new...
View Article7 Tips for People Turning Their Passions Into Profits
Following your heart as well as your head? Turning passions into profits is a great way to bring more enthusiasm and purpose into your professional life, but it’s not without its challenges. From...
View ArticleHow to Use the Power of Testimonials to Build Your Credibility (With 9 Examples)
Do you want to build a close relationship with your audience? All relationships start with TRUST! Read Stephen Covey’s statement: “Trust is the glue of life. It’s the most essential ingredient in...
View Article8 Most Important Content Marketing Rules for Startups
Content marketing gives you a vital opportunity to build the authority of your brand and increase its reach. In essence, this practice gives you a chance to publish content that meets the real-world...
View ArticleCalls to Action: How to Create Compelling Marketing
One of the most challenging parts of marketing is to create compelling calls to action that don’t make it seem like you are hard selling your future customer. After all, nobody wants to be sold...
View ArticleHow Your Business Card Can Become Your Best Marketing Tool
Every day we get to see tiny brochures or business cards lying randomly on lots of office desks or on the top of drawers. However, we probably don’t realize the potential marketing benefits that can be...
View Article7 Content Marketing Strategies for Rebranding
Time and time again, we have seen brands go through a marketing revamp to reveal a rebranded identity. Some were successful; some not so. Companies like luxury fashion house, Burberry (shifting from...
View Article10 Remarkable Company Logos To Draw Inspiration From
Logos are often as important to the renown of a product as the product itself, becoming visual shorthand to the customer. The best logos become a piece of the culture and take a life of its own. Here...
View ArticleWhat Does it Take to Actually Enhance Your Company’s Brand Image?
Setting your business apart from the competition in a crowded field can seem like an insurmountable challenge at times. Thankfully, this can be done by creating a powerful, relatable brand image that...
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